Monday, November 21, 2011

A Stationery "Shell Design".

The idea here is to produce a nice looking 'shell' into which I can handset a Scripture verse.  The cut itself dates back to the 1890s, and was originally a wood-cut used by a Parisian printing company, Deberney et Cie.  The stock used is Crane Lettera and Neenha Classic Laid cover.  These are A2 broadfold cards, and will include a matching envelope.  

I have several fonts of foundry type, my 'house font' being Caslon Old Style No. 337, which is also used at Colonial Williamsburg, cast by the same founders, M&H and Quaker City.  My titling fonts are Frederick Goudy's floral caps, and Chaucerian Blackletter.  I am not sure as yet what colours to use for the verse, or if the title cap should be a different colour from the body.  Since we are going into the Holiday Season, I chose a deep green for the shell, the type will probably be black with a crimson opening capitol using on of my titling fonts.  [Cindy, my designer wife's opinion: Don't go with red, it will be too, well, . . . gawdy. Stick with black text. Hall & Sellers would have.]

Here is a close-up of part of the design.  Note the very defined hatching in the shaded areas.  These very fine lines require the rollers of the press to just touch the die face, or else the ink can gather between the lines, which greatly muddies the image.  Naturally, Lettera responded well with a nice deboss. 

Here is a card right off the press.  Before it gets scored and folded, the Scripture verse and Cap will be added.  At this point, these cards will be Christmas gifts for family and personal gifts for friends.  After the first of the year, I should be offering this as a product for general sale as both personalized stationery and stationery with pre-printed verses.  

That's it for now.  Stay tuned!

Good Providence in all your Holiday endeavors!


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